Heat Maps CEO Ryan Suchet was featured in Hearpreneur, an weekly article by CEO Blog Nation highlighting new businesses and their origins.
I wanted to provide a better way for the average investors to watch their stocks throughout the day. My day is business so I wanted to see all of my stocks and know their daily status in just one glance. The way we achieved this was through heat maps, which show price changes based on colors rather than just numbers. The darker the green the more the price has risen, the darker the red the more it has fallen. Scientifically, your mind can read colors much much faster and more accurately than it can read and interpret numbers (price changes), so this system is much more effective. Other websites do show market heat maps, but we are the first to allow you to create your own custom heat map, as well as providing unique pre-made market heat maps.
You can read the full article here: http://hear.ceoblognation.com/2013/03/19/why-did-you-start-your-business-week-of-march-17th/